CLAIM A FREE MARKETING AUDIT OF YOUR BUSINESS
We'll show you exactly where you're falling short when it comes to your Online Marketing so you can: diagnose, align, benchmark, and achive the highest leverage against your competition.
We will Provide you with an email to:
A Personalized Online Marketing Audit
A checklist of the exact items you need to fix
The most important part of a marketing audit is:
Uncovering the disconnect between what your business is doing — and what your customers actually respond to.
In simpler terms:
It’s not just about the numbers or how pretty the reports look — it’s about the insight that shows you what’s actually working. It's that "aha moment" when you realize: “We're spending all our budget here… but our customers are actually coming from over there.”
That’s why at Bizhackz, the most important part of every audit is the ability to do a Gap Analysis.
Tailored specifically to your business. We don’t just show you what’s wrong — we tell you exactly what to fix, how to fix it, and even help you do it using our all-in-one automation tools.
No fluff. No confusion. Just real steps to grow your business — fast.
The Core Element
Strategic Alignment Between Your Marketing and Your Business Goals.
If your marketing efforts aren’t aligned with:
Your ideal customer’s journey
Map out every step from lead to loyal customer.
Your sales process
Streamline how you convert leads into paying clients.
Your core value proposition
Clarify why customers should choose you over anyone else.
Your brand messaging...then you’ll always be spinning your wheels, no matter how “good” the marketing looks.
Say the right things that connect and convert.
What is a...
"Marketing Audit"
79% of your customers do online research before making purchase decisions. Missing or partial information about your business leads to confusion and loss of business. We can help you enhance your online presence and resolve the errors mentioned in the report in the following areas!
Get indepth insight to the details of these areas of your internet foot print!
Claim A Free Marketing Audit Of Your Business
We'll show you exactly where you're falling short when
it comes to your Online Marketing.
For no cost, you'll receive:
Your Online Marketing Audit
A checklist of the exact items you need to fix
Overall Score for "Your Business Name"
Individual Scores for "Your Business Name"
Overall Score
We’ll show you exactly what areas you’re falling short in when it comes to your online marketing, so you can diagnose, align, benchmark, and achieve the highest leverage against your competition.
Why it matters: Your Overall Score gives you a single, at-a-glance metric of how healthy and effective your entire marketing ecosystem is, so you can prioritize the highest-impact improvements first.
Overall Score for "Your Business Name"
Individual Scores for "Your Business Name"
Business Details
We'll show you your performance in the folloving areas related to your Google Business Details when it comes to your Online Marketing.
For no cost, you'll receive:
Why it matters: Accurate and complete business information builds trust with prospects and prevents confusion—every mismatch or omission costs you clicks, calls and conversions.
Chat Widget
This identifies whether the business has a live chat solution in place, which is a basic but crucial engagement tool.
FAQ's
Is there a chat widget currently installed on your website?
A chat widget allows real-time visitor interaction, reducing bounce rates and increasing lead capture by addressing objections instantly. It also builds trust with prompt support. Check the website manually or use GHL’s audit scanner to see if one is installed—if not, consider adding it.
Is the chat widget visible and functional on both desktop and mobile?
A responsive chat widget ensures a seamless user experience across all devices, reducing mobile bounce rates and improving engagement. It also enhances conversions by meeting users where they are. Test the widget on different screen sizes and adjust placement or responsiveness if needed.
Is the chat widget configured to capture leads (name, email, phone)?
A chat widget should actively collect lead information to maximize its effectiveness. If it's not capturing details, it's missing an opportunity to build a qualified lead database and enable personalized follow-ups. Audit the widget settings to ensure form fields are in place, and add automated questions to gather name, email, and phone. This supports automated workflows, enhances lead nurturing, and boosts ROI by capturing valuable contact data from site visitors.
Is the widget set up with business hours or automated replies after hours?
An auto-response for after-hours messages ensures a smooth user experience and keeps potential leads engaged. Without it, inquiries may be lost. Configure business hours in chat settings and set up automated replies or chatbot fallback messages. This maximizes lead capture 24/7, prevents missed opportunities, and enhances professionalism and user satisfaction.
Is the chat widget integrated with your CRM or GHL pipeline?
Capturing chats is valuable, but syncing them to your CRM ensures leads are properly managed. Connect the chat widget to a CRM like HighLevel and set up automation to tag and assign new leads. This centralizes lead management, enables instant nurturing campaigns, speeds up response time, and helps sales teams close more deals with organized data.
Is there a welcome message or proactive prompt to engage users?
A proactive chat message encourages visitors to engage, as many won’t start a conversation on their own. Adding a friendly, relevant welcome message like “Need help finding the right service?” can make the site feel more interactive and helpful. A/B test different prompts to optimize engagement. This approach increases conversations, warms up cold visitors, and boosts the chances of converting curious browsers into leads.
Are chat responses monitored and answered in a timely manner?
Quick responses prevent frustration and lost leads. Reviewing response time analytics and assigning team members to monitor chat during business hours ensures visitors receive timely assistance. This boosts satisfaction, improves conversion rates, and gives you a competitive edge while reducing the need for additional customer support.
Is there a chatbot in place to handle FAQs or pre-qualify leads?
A chatbot enhances engagement by answering common questions and filtering serious leads from casual visitors. Setting up chatbot workflows for FAQs and qualifying questions saves staff time and improves user experience with instant responses. Routing qualified leads to human agents or booking pages ensures efficiency, increases conversions, and reduces operational overhead.
Does the chat widget support scheduling or calendar integration?
Integrating a booking calendar within the chat widget allows users to schedule appointments instantly, speeding up conversions. Connect the widget to a scheduling tool like GHL Calendar and set up automated triggers for booking. This reduces friction in the sales process, captures leads at peak interest, shortens the sales cycle, and improves no-show rates by securing commitments in real time.
Is the widget branded properly with your business name/logo/colors?
A generic or mismatched chat widget can reduce trust and engagement. Customize it with your brand colors, logo, and a welcome message that matches your brand voice. This enhances professionalism, builds brand recognition, and creates a cohesive experience—leading to higher engagement and conversion rates.
Text-Enabled Business Number
Detect if your listed phone number is text (SMS) capable. 9 out of 10 people want to use messaging to interact with businesses! It’s critical that businesses offer Text Messaging as a communication channel for their customers.
FAQ's
Is your primary business number text-enabled (SMS-capable)?
Check with your provider or use tools like Twilio, Bandwidth, or HighLevel to enable SMS without disrupting voice calls. This ensures you can handle both calls and texts, increasing engagement with a 98% open rate and offering convenience for your customers.
Is your text-enabled number actively monitored and responded to?
Set up an automation platform (like HighLevel) to route texts, enable auto-responses for off-hours or FAQs, and assign team members to monitor and respond promptly. This ensures instant responses, prevents leads from going cold, and boosts conversions by engaging customers while interest is high.
Are you using SMS as part of your marketing and follow-up sequences?
Audit your automation flows and add SMS steps for appointment confirmations, promotions, and follow-ups. SMS boosts engagement, reduces no-shows, reactivates dormant leads, and encourages action more effectively than email.
4. Is your SMS system compliant with regulations (TCPA, opt-in/opt-out, etc.)?
Capture explicit opt-in consent, include STOP/HELP commands, and use compliant platforms that manage unsubscribes automatically. This avoids legal issues, builds trust, and improves message deliverability by preventing carrier blocking.
Is your number listed as “Textable” on your Google Business Profile, website, and other directories?
Update your Google Business Profile with a “Chat” feature or mention texting availability. Add "Text us at..." to your website and social media, using icons or callouts to highlight SMS functionality. This encourages customer engagement, gives you a competitive edge, and modernizes your brand image.
Are incoming texts segmented or tagged for better follow-up and automation?
Tag incoming messages using keywords or entry points, and integrate with CRM tools like HighLevel to track customer journeys. This enables personalized follow-up, tracks ROI from campaigns, and supports advanced automation based on behavior or intent.
Are missed texts followed up automatically?
Set up SMS auto-replies for missed messages and use HighLevel’s workflows to alert team members or follow up via email/call. This preserves leads, creates a seamless customer experience, and allows time for manual replies while keeping engagement.
Have you tested the number across devices to ensure deliverability and proper formatting?
Send test texts from multiple carriers and devices, checking emojis, special characters, links, and shortened URLs for proper delivery. This guarantees a consistent brand experience, avoids technical glitches, and ensures your messages aren’t flagged or undelivered.
WordPress Website
Find out if you have an active WordPress site. Having a WordPress site empowers businesses to establish a professional online presence, efficiently engage with customers, optimise their SEO ranking, and thrive in the digital realm.
FAQ's
Is your WordPress website mobile-responsive across all devices?
A responsive site adapts to all screen sizes for a smooth user experience. Test it using Google’s Mobile-Friendly Test, use a responsive theme or custom CSS, and optimize images. This boosts engagement, improves SEO, and reduces bounce rates.
Is your site speed optimized (load time under 3 seconds)?
A fast website improves SEO, user experience, and conversions. Test with GTmetrix or PageSpeed Insights, optimize images, enable caching, and minify CSS/JS. Using a performance-optimized theme and hosting enhances speed, leading to better rankings, higher engagement, and lower bounce rates.
Is SSL (Secure Sockets Layer) enabled on your WordPress site?
Is SSL (Secure Sockets Layer) enabled on your WordPress site? Explanation: SSL ensures your website is secure (HTTPS), encrypting data between users and your server. Action Items: Install and activate an SSL certificate (many hosts offer free SSL via Let's Encrypt). Update WordPress and plugin settings to force HTTPS. Benefits & Advantages: Builds trust with users. Essential for SEO ranking and compliance with Google’s security standards.
Is your WordPress core, theme, and all plugins up to date?
Keeping WordPress, themes, and plugins updated prevents security risks, bugs, and performance issues. Regularly update them and test changes in a staging environment before applying to a live site. This ensures better security, compatibility, and site stability while avoiding crashes or conflicts.
Is your website connected to Google Analytics and Search Console?
Google Analytics and Search Console offer critical insights into user behavior and search performance. Install Google Site Kit or manually add tracking codes, then verify ownership in Search Console. This helps you make data-driven decisions, track indexing issues, and optimize keywords for better visibility.
Is the site structure optimized for SEO (titles, headings, URLs, internal links)?
Is the site structure optimized for SEO (titles, headings, URLs, internal links)? Explanation: An optimized structure helps search engines understand your content and rank it properly. Action Items: Use clear, keyword-rich titles and headings (H1–H3). Use readable, hyphenated URLs. Ensure internal linking improves site navigation. Benefits & Advantages: Boosts organic visibility. Helps users and bots navigate your site easily.
Are there any broken links or missing images on the website?
Broken links and missing images negatively impact user experience and SEO. Use tools like Broken Link Checker to find and fix them. Keeping links and images intact improves credibility, usability, and overall SEO health.
Is your website backed up regularly?
Regular backups protect your site from data loss due to hacking or failed updates. Use plugins like UpdraftPlus or Jetpack to automate daily or weekly backups to the cloud. This ensures quick recovery, business continuity, and peace of mind.
Are you using a reputable SEO plugin like RankMath or Yoast?
SEO plugins optimize your content, meta tags, and overall site structure for better search rankings. Install and configure RankMath or Yoast SEO, and follow their on-page suggestions. This boosts organic traffic and simplifies technical SEO tasks.
Is your WordPress site optimized for local SEO (NAP consistency, schema, location pages)?
Local SEO ensures your business ranks in location-based searches and map listings, making it easier for nearby customers to find you.
Review Replies
Be advised what % of analyzed reviews you have already responded to. Research shows that 89% of consumers tend to prefer local businesses that actively engage with reviews.
FAQ's
Is your primary business number text-enabled (SMS-capable)?
Check with your provider or use tools like Twilio, Bandwidth, or HighLevel to enable SMS without disrupting voice calls. This ensures you can handle both calls and texts, increasing engagement with a 98% open rate and offering convenience for your customers.
Is your text-enabled number actively monitored and responded to?
Set up an automation platform (like HighLevel) to route texts, enable auto-responses for off-hours or FAQs, and assign team members to monitor and respond promptly. This ensures instant responses, prevents leads from going cold, and boosts conversions by engaging customers while interest is high.
Are you using SMS as part of your marketing and follow-up sequences?
Audit your automation flows and add SMS steps for appointment confirmations, promotions, and follow-ups. SMS boosts engagement, reduces no-shows, reactivates dormant leads, and encourages action more effectively than email.
4. Is your SMS system compliant with regulations (TCPA, opt-in/opt-out, etc.)?
Capture explicit opt-in consent, include STOP/HELP commands, and use compliant platforms that manage unsubscribes automatically. This avoids legal issues, builds trust, and improves message deliverability by preventing carrier blocking.
Is your number listed as “Textable” on your Google Business Profile, website, and other directories?
Update your Google Business Profile with a “Chat” feature or mention texting availability. Add "Text us at..." to your website and social media, using icons or callouts to highlight SMS functionality. This encourages customer engagement, gives you a competitive edge, and modernizes your brand image.
Are incoming texts segmented or tagged for better follow-up and automation?
Tag incoming messages using keywords or entry points, and integrate with CRM tools like HighLevel to track customer journeys. This enables personalized follow-up, tracks ROI from campaigns, and supports advanced automation based on behavior or intent.
Are missed texts followed up automatically?
Set up SMS auto-replies for missed messages and use HighLevel’s workflows to alert team members or follow up via email/call. This preserves leads, creates a seamless customer experience, and allows time for manual replies while keeping engagement.
Have you tested the number across devices to ensure deliverability and proper formatting?
Send test texts from multiple carriers and devices, checking emojis, special characters, links, and shortened URLs for proper delivery. This guarantees a consistent brand experience, avoids technical glitches, and ensures your messages aren’t flagged or undelivered.
Techno Stack
Evaluate the foundational tools driving your online marketing efforts. A robust digital marketing infrastructure is crucial for measuring performance, understanding your audience, and maximising the return on your marketing investments.
For no cost, you'll receive:
Why it matters: A well-configured tech stack ensures your marketing tools talk to each other seamlessly, cutting wasted time and data gaps so you can make smarter, faster decisions.
Google Tag Manager
Find out if you have implemented Google Tag Manager! This tool allows for efficient management of various marketing tags, streamlining your digital marketing efforts.
Tags help you easily manage and track all your marketing and analytics tags from one central place—without needing to edit your website code.
FAQ's
Is Google Tag Manager Installed on All Website Pages?
Perform a sitewide crawl to verify GTM installation and ensure it’s placed in the and sections. This provides full visibility into user behavior, accurate data collection, and consistent tracking for remarketing and analytics.
Are GTM Tags Firing Correctly?
Use GTM’s Preview & Debug mode to test tag firing and validate with Chrome extensions like Tag Assistant or Ghostery. This ensures your marketing pixels (e.g., Meta Pixel, Google Ads, LinkedIn) are working, maximizing ROI by properly tracking conversions.
Is There a Tag Governance Strategy in Place?
Audit the GTM container regularly, remove unused tags, triggers, and variables, and document each tag’s purpose. This results in a cleaner workspace, faster load times, easier troubleshooting, and reduces the risk of errors during site updates.
Are Tags and Triggers Organized with Clear Naming Conventions?
Create and apply consistent naming conventions for tags, triggers, and variables (e.g., “GA4 – Pageview – All Pages”). This simplifies maintenance, reduces onboarding time, and minimizes errors in tag deployment.
Is GTM Integrated with Google Analytics (GA4) Correctly?
Verify GA4 configuration tags, and set up events, conversions, and parameters based on business goals. This ensures deeper insights into customer behavior across devices, enabling predictive analytics and better reporting for future planning.
Are Conversion Events and Goals Properly Tracked?
Define conversions (e.g., form submissions, calls) and set up event tracking in GTM or via enhanced measurement in GA4. This ensures accurate performance measurement, enabling data-backed marketing decisions and improved optimization of ads and landing pages.
Are Third-Party Marketing Pixels (Meta, LinkedIn, TikTok, etc.) Set Up via GTM?
Verify that all third-party pixels are configured in GTM, ensuring proper triggers and no duplication. This simplifies pixel implementation, allowing non-developers to manage them and enabling faster campaign launches while reducing development dependency.
Are Tags Firing on the Correct Triggering Conditions?
Review each tag’s trigger and refine it to fire only on necessary URLs, clicks, or form submissions. This improves site performance, ensures better-quality data, and leads to lower bounce rates and more targeted data for retargeting and reporting.
Are Custom Events and Data Layer Variables Being Used Effectively?
Is Consent Mode or Cookie Compliance Integrated? Explanation: Many regions now require user consent before firing tracking tags. Action Items: Implement Consent Mode for GTM if targeting EU or other regulated regions. Connect GTM with your cookie management platform. Benefits: Compliant with GDPR, CCPA, and other regulations. Advantages: Avoids legal risks and builds customer trust.
Is Consent Mode or Cookie Compliance Integrated?
Implement Consent Mode for GTM if targeting EU or other regulated regions and connect GTM with your cookie management platform. This ensures compliance with GDPR, CCPA, and other regulations, avoiding legal risks and building customer trust.
Google Analytics Pixel
We detect for Google Analytics on your site. See if you're on the right track to understanding your audience and making data-driven decisions about your online presence.
The Google Analytics Pixel helps you understand how users find, interact with, and convert on your website so you can make smarter marketing decisions.
FAQ's
Is the Google Analytics Pixel installed on all key pages of the website?
If the GA pixel is only on certain pages (like the homepage), you’ll miss important user behavior data on product, checkout, and other pages. This leads to incomplete tracking and inaccurate conversion paths. Installing the pixel on all pages provides consistent tracking across the user journey, enabling full-funnel analysis, heatmap-style tracking, and better conversion insights.
Is the pixel firing correctly without errors?
Even with installation, issues like duplicate tags, consent restrictions, ad blockers, or broken scripts can prevent the pixel from firing, leading to data drop-offs and unreliable analytics. Ensuring the pixel fires correctly guarantees reliable campaign performance analysis and accurate site behavior tracking.
Is the correct Google Analytics property ID being used?
Using the wrong GA property ID (from a staging environment or old account) can contaminate your data. Cross-checking ensures your data remains clean, relevant, and accurate in real-time.
Are enhanced tracking features enabled (e.g., scroll depth, outbound clicks, video views)?
Enabling enhanced tracking features in GA4 captures valuable user interactions like scroll depth, video views, and file downloads, helping you understand behavior beyond pageviews and making smarter content and UX decisions.
Are goals or conversion events set up correctly in Google Analytics?
Setting up conversion events (e.g., form submissions, purchases) in GA allows you to measure ROI, optimizing campaigns based on real outcomes rather than vanity metrics.
Is the pixel integrated with other marketing platforms (e.g., Google Ads, Meta, HubSpot)?
Integrating GA with platforms like Google Ads and Meta enables seamless conversion tracking, audience sharing, and remarketing based on real user behavior, breaking data silos and enhancing automation.
Is IP anonymization configured if required by data privacy laws (e.g., GDPR, CCPA)?
IP anonymization helps comply with laws like GDPR and CCPA, protecting user privacy and preventing legal issues while building customer trust.
Are internal and bot traffic excluded from Google Analytics reporting?
Excluding internal and bot traffic ensures that your data is accurate and reflective of real user behavior, making metrics like session duration and bounce rate reliable.
Is cross-domain tracking enabled if you're using multiple domains or subdomains?
Cross-domain tracking ensures that user sessions remain intact as they navigate between domains, preventing misattribution and maintaining a full view of their journey.
Are UTM parameters consistently used for campaign tracking?
UTM tags provide detailed insights into where visitors come from, ensuring accurate ROI tracking and better campaign performance analysis.
Facebook Pixel
We detect for the Facebook Pixel on your site. This ensures that you are not missing opportunities to optimise your Facebook ad campaigns and build more targeted audiences. With it, you can measure website activity to help create smarter, more targeted ads that drive better results.
FAQ's
Is the Facebook Pixel installed on all key pages (e.g., homepage, product pages, checkout, thank you)?
Ensure the Facebook Pixel is installed on high-value pages for complete tracking. Use tools like Facebook Pixel Helper to verify installation and audit your GHL funnel or website. This provides full-funnel tracking, enabling retargeting, conversion tracking, and lookalike audience generation.
Is the Pixel firing properly and only once per page?
Ensure the Pixel is firing correctly and only once per page to avoid skewed data. Use Facebook Events Manager or Pixel Helper to verify and clean up any duplicate or erroneous code. This ensures accurate conversion data, better ad optimization, and reduced cost-per-result.
Are standard events (e.g., ViewContent, AddToCart, InitiateCheckout, Purchase) implemented?
Ensure that standard events are added, either manually or via GHL’s event triggers with custom code. This enables precise tracking of user behavior through the sales funnel, unlocking more ad objectives and better event-based optimization for improved campaign results.
Are custom events or custom conversions being used where appropriate?
Custom events allow you to track specific actions like booking a call or downloading a lead magnet. Identify your unique KPIs and configure custom events using Facebook Events Manager or GHL triggers. This provides tailored tracking aligned with your business goals and gives you more control and accuracy in measuring success metrics.
Is the Pixel connected to the correct Business Manager and Ad Account?
Is the Pixel connected to the correct Business Manager and Ad Account? Explanation: A mismatch could mean data is going to the wrong dashboard or being lost. Action Items: Double-check Facebook Events Manager and Business Settings. Benefits: Centralized data and proper audience building. Advantages: Ensures efficient ad spend and attribution accuracy. 6. Are Pixel Events being tracked through the GHL Funnel correctly? Explanation: When using High Level funnels, the custom JS placement must match GHL’s funnel structure. Action Items: Check the placement of event tracking code in the funnel builder ( or custom JS section). Benefits: Enables seamless conversion tracking within GHL. Advantages: Better performance data for funnel optimization.
Has Facebook’s Aggregated Event Measurement (AEM) been configured (for iOS 14+ compliance)?
AEM ensures tracking accuracy for Apple users after the App Tracking Transparency (ATT) rollout. To configure, verify your domain in Facebook Business Manager and set up priority events under Web Events. This helps maintain attribution and reporting integrity across devices, ensuring continued performance despite privacy restrictions.
Are retargeting audiences based on Pixel data being used effectively?
Domain verification is required for running conversion campaigns, particularly post-iOS 14. To verify, go to Business Manager > Brand Safety > Domains and use methods like a meta-tag, DNS, or HTML file. This process unlocks full event tracking and ensures that your AEM setup works correctly. It also guarantees compliance with Facebook's requirements for ad delivery.
Are lookalike audiences being created from Pixel data?
Lookalike audiences help you reach new prospects similar to your existing converters. To create them, use Purchase or Lead event-based custom audiences as a seed for lookalikes. This leads to higher-quality leads at scale and allows better targeting, higher relevance, and improved ad results. By leveraging Pixel data for these audiences, you can enhance your ad strategy and reach users who are more likely to convert.
Are there any Pixel-related errors showing in Facebook Events Manager?
Errors in Facebook Events Manager may indicate issues with your Pixel implementation or outdated code. It's essential to regularly monitor for alerts and promptly correct any syntax or trigger problems. By addressing these errors quickly, you'll ensure smooth campaign performance, reduce wasted ad spend, and have better trust in your data. This improves the accuracy of your tracking and ensures your ads are optimized effectively.
Is advanced matching enabled (manual or automatic)?
Advanced Matching helps increase the match rate by utilizing data such as emails, phone numbers, or other customer identifiers. This improves the accuracy of tracking and conversion attribution.
Google Ads Pixel
We look for the Google Ads conversion tracking pixel. Without it, you could limit your ability to measure the ROI of your Google Ads campaigns and make data-driven decisions to improve performance. With it, it helps you track actions people take after clicking your ads so you can measure results and optimize campaigns for better performance.
FAQ's
Is the Google Ads Pixel installed on the website?
The Google Ads Pixel tracks user behavior after they click on your ads, enabling accurate conversion tracking and remarketing.
Is the Google Ads Pixel firing correctly on all key pages (e.g., landing pages, thank you pages, checkout, etc.)?
The pixel must trigger on all key steps of the user journey to capture complete data for performance tracking and avoid missing or incorrect conversion data.
Are enhanced conversions enabled for the Google Ads Pixel?
Enhanced conversions allow hashed customer data (email, phone, etc.) to be sent to Google for more accurate conversion matching, improving lead and sales tracking.
Are conversion events properly defined and aligned with business goals?
Conversions should represent meaningful actions (e.g., purchases, form submissions) that align with business goals, not just page views or clicks. Properly defined conversions ensure efficient ad spend and better campaign performance.
Are you using Google Tag Manager (GTM) to manage the Google Ads Pixel?
GTM centralizes tag management, enhances site speed, and reduces reliance on developers. It allows easier updates and management of tags without touching the website code.
Are remarketing audiences being built from the Google Ads Pixel?
The Google Ads Pixel collects visitor data, enabling the creation of remarketing audiences for targeted ads. This helps you stay top-of-mind with warm leads.
Is conversion tracking integrated with CRM or offline sales data?
For conversions like B2B sales that happen outside the website, integrating offline data with Google Ads helps close the customer journey loop, ensuring full-funnel ROI is tracked.
Is there any duplicate or conflicting tracking from other tools (e.g., Facebook Pixel, Analytics, etc.)?
Multiple tracking tools can overlap or conflict, leading to inaccurate data. To ensure clean, reliable data, audit tag triggers and set exclusive triggers to avoid double counting. This prevents inflated metrics, allowing for more accurate decision-making.
Is the attribution model in Google Ads optimized for your sales cycle?
Google offers different attribution models (e.g., last click, data-driven, time decay). To optimize for your sales cycle, analyze your average customer journey and use data-driven attribution if eligible. This ensures fair credit across multiple touchpoints in the funnel, leading to smarter bidding and budget allocation.
Are you leveraging conversion value tracking to measure revenue, not just leads?
Assigning a monetary value to each conversion enables profit-focused optimization. In GHL, you can assign dynamic values to conversion events and integrate eCommerce or CRM data to track this. This helps quickly assess campaign profitability and guides smart bidding towards higher-value users.
Google Ads Account Linked
We detect if your business is actively running Google Ads campaigns. Find out if you're leveraging Google's advertising platform to reach potential customers, which can be a powerful tool for growth. Google Ads Linked Account helps you reach the right audience at the right time across search, YouTube, and millions of websites—driving more traffic, leads, and sales for your business.
FAQ's
Is the Google Ads Account linked to Google Analytics and GA4 properly?
Linking Google Ads to GA4 improves tracking, attribution, and campaign optimization. Ensure proper integration, enable data sharing, and import conversions. This helps analyze user behavior, identify high-value campaigns, and optimize targeting for better ROI.
Are Google Ads conversions being tracked and imported correctly into the platform?
Proper conversion tracking is essential for measuring campaign effectiveness. Ensure key conversion events (form submissions, purchases, calls) are tracked in GA4 and imported into Google Ads. Use Google Tag Manager for better control if needed. This helps track user actions, optimize budget for high-performing campaigns, and leverage Smart Bidding to scale results.
Is auto-tagging enabled in Google Ads?
Auto-tagging in Google Ads appends a unique identifier (gclid) to ad URLs for better tracking and attribution in Analytics. Ensure it’s enabled in Settings > Account Settings and that your website supports it. This enhances cross-platform tracking, improves conversion measurement, and enables smarter reporting and optimization.
Are audiences from Google Analytics being shared with Google Ads for remarketing?
Sharing GA4 audiences with Google Ads enables targeted remarketing. Ensure accounts are linked, create audience segments (e.g., cart abandoners, page viewers), and share them under Admin > Audiences > Share with Ads with ad personalization enabled. This boosts conversion rates, lowers CPA, and re-engages warm leads effectively.
Is Google Ads linked to Google Search Console for SEO and PPC synergy?
Linking Google Ads to Search Console helps compare paid vs. organic traffic and uncover keyword opportunities. Ensure both accounts use the same Google login and link them under Google Ads > Tools > Linked Accounts > Search Console. This optimizes bidding, reduces ad spend on high-ranking organic terms, and fills gaps where organic reach is low.
Is the correct Google Ads account linked to the correct website or subaccount?
Ensure the correct Google Ads account is linked to the right website or subaccount to prevent misreporting. Check Admin > Product Linking to confirm alignment with the correct domain or brand. This ensures accurate data, better campaign segmentation, and streamlined multi-brand management.4o
Are all necessary goals from GA4 imported into Google Ads as conversions?
Ensure key GA4 goals (sign-ups, downloads, etc.) are imported into Google Ads for accurate conversion tracking. In GA4 > Admin > Events, mark key events as conversions, then import them in Google Ads > Tools > Conversions > Import from GA4. This enables smarter bidding, better performance tracking, and campaigns focused on real business results.4o
Are UTM parameters being used correctly alongside Google Ads tracking?
Ensure UTM parameters are used correctly alongside Google Ads tracking for backup tracking in CRMs and third-party tools. Apply consistent utm_source, utm_medium, utm_campaign in final URLs, aligning with naming conventions. This ensures seamless multi-platform tracking, prevents data gaps if GCLID tracking fails, and maintains clear attribution across all marketing channels.4o
Google Business Profile
Claiming your Google Business Profile (GBP) is a key step in building a strong online presence, attracting customers, and establishing trust. We check the status of your company and found out if your business is successfully claimed.
For no cost, you'll receive:
Why it matters: An optimized GBP is your 24/7 storefront in local search—showing up with the right hours, photos and posts means more visibility, more calls and more foot traffic.
Business Address
A business address helps with Google by verifying your location for Google Business Profile, improving local SEO, and making your business show up in Google Maps and local search results—leading to more visibility and trust.
FAQ's
Is the Business Address complete and correctly formatted according to Google’s guidelines?
Ensure your business address in GHL is complete and formatted correctly for accurate location and search visibility. Verify spelling, suite/unit numbers, city, and zip code using the official USPS or local postal format. This prevents visibility issues, improves local SEO rankings, and enhances “near me” search appearances across Google and GHL’s directory features.
Is the business address verified on Google Business Profile?
Ensure your business address is verified on Google Business Profile (GBP) for full access to manage your listing. If not verified, request a postcard or alternative method via the GBP dashboard. This unlocks features like reviews, insights, and posts, builds trust with Google and potential customers, and enhances visibility. In GHL, ensuring your address is verified can improve the accuracy of your business’s information and lead to better local engagement.
Does the business address match exactly across all directories (NAP consistency)?
Ensure NAP (Name, Address, Phone) consistency across all directories for better SEO. Audit local citations using tools like BrightLocal or manually to fix discrepancies. This consistency signals trust to Google, improving local rankings and preventing customer confusion. In GHL, maintaining NAP consistency ensures accurate business information across platforms, boosting credibility and local search visibility.4o mini
Is the address showing correctly on Google Maps and Street View?
Ensure your business address is accurately displayed on Google Maps and Street View. Verify the map pin location, and if incorrect, request a map pin adjustment through GBP support. This prevents customer frustration, improves navigation, and enhances user trust. In GHL, having accurate location details across your profile ensures customers can easily find your business, improving engagement and visits.
Is the business located in a service area or a physical storefront?
Determine if your business is a service-area business (SAB) or a physical storefront. If you visit customers, hide the address and define service areas. If you have a physical location, display the address. This ensures compliance with Google’s policies, prevents suspension, and maintains visibility. In GHL, accurately setting this up ensures alignment with Google’s guidelines and avoids penalties, enhancing your local presence.
Is the business address in a shared workspace or virtual office?
If your business address is in a shared workspace or virtual office, ensure it meets Google’s guidelines by uploading proof of uniqueness (e.g., photos of signage, suite identifiers, or office interiors). This prevents suspension or removal from Google Maps and ensures the long-term stability of your Google listing. In GHL, maintaining clear documentation helps protect your business’s online presence and enhances trust with Google.
Does the address align with your actual customer-facing location (no P.O. Box or remote address)?
Ensure your business address is a valid customer-facing location and not a P.O. Box or remote address, as Google prohibits such listings. Update the address to reflect the actual location where customers can visit or be served. This ensures compliance with Google Business Profile guidelines, avoiding flags or loss of visibility. In GHL, keeping an accurate, customer-facing address improves your local SEO and strengthens your online presence.
Is your business address located in an area with high search demand or foot traffic?
If your business address is in a high-demand area with significant foot traffic, it can boost your local ranking and map pack visibility. To optimize, enhance other local SEO elements or consider relocating to a more strategic location if applicable. This improves relevance in local searches, potentially increasing in-store visits and generating more leads. In GHL, refining your business’s location strategy can strengthen your online and offline presence, driving growth.4o mini
Have you uploaded geo-tagged images from your business location?
Upload geo-tagged images of your business location, such as storefronts, signage, and surroundings. These images boost visibility in local search and add authenticity, helping Google better trust your location. This enhances engagement and strengthens your local SEO. In GHL, geo-tagging your images further improves local visibility and trust, benefiting both online and offline interactions.4o mini
Is your business address listed in local Chamber of Commerce, city registries, or local press?
Ensure your business address is listed in reputable local directories, such as the Chamber of Commerce, city registries, or local press. Google cross-references these authoritative sites to verify legitimacy, so getting featured with consistent address info boosts your credibility and local relevance. This strengthens ranking signals and enhances your community presence, both online and offline. In GHL, maintaining consistent listings across trusted platforms supports your local SEO strategy.
Operational Hours
Operational hours help Google show when your business is open, which improves local search rankings, builds trust, and increases the chances of customers contacting you during available times.
FAQ's
Are the operational hours on your Google Business Profile accurate and up to date?
Ensure the operational hours on your Google Business Profile (GBP) are accurate and up to date, including seasonal or holiday hours. Mismatched hours can frustrate customers, leading to missed visits or calls. Regular updates improve the customer experience, build trust, and reduce negative reviews, ultimately resulting in more leads and fewer missed opportunities. In GHL, syncing your operational hours with GBP ensures consistency and better engagement.
Do the operational hours reflect your peak business performance periods?
Ensure your operational hours on Google Business Profile (GBP) align with your peak business performance periods. Analyze sales or booking data to identify these times and adjust your hours accordingly. This captures high-intent customer traffic, boosts conversions, and increases satisfaction. Aligning your resources with demand prevents unnecessary downtime, enhancing overall business efficiency. In GHL, adjusting hours to match peak times improves visibility and engagement, leading to more conversions.
Have you added “Special Hours” for holidays or events?
Add "Special Hours" for holidays or events in advance to keep your Google Business Profile (GBP) accurate during irregular periods. Set reminders to update these hours for known holidays, preventing customer confusion. This enhances your professional image, boosts reliability, and improves visibility on Google. Accurate listings also reduce missed opportunities, such as walk-ins or calls. In GHL, maintaining special hours ensures your business is always aligned with customer expectations.
Do your operational hours match across all online platforms?
Ensure your operational hours are consistent across all online platforms, including your website, Facebook, Yelp, and Google Business Profile (GBP). Inconsistent hours can confuse customers and harm trust. Conduct an audit of all listings and use tools like Yext, BrightLocal, or GHL integrations to streamline updates. This creates a unified online presence, boosts local SEO signals, and increases customer confidence while preventing frustration from inaccurate information.
Are your opening hours optimized for local search visibility?
Optimize your opening hours for local search visibility, as Google ranks businesses higher when they are marked as "open." Review competitors’ hours and consider extending yours if feasible. This increases visibility during customer searches, boosts your placement on the local map pack, and gives you a competitive edge. More impressions lead to more conversions, enhancing your overall business performance. In GHL, ensuring accurate and strategic opening hours strengthens your local SEO and engagement.
Do you utilize attributes like “Open Late” or “Open 24 Hours” where applicable?
Do you utilize attributes like “Open Late” or “Open 24 Hours” where applicable? Explanation: Google shows these labels to users, especially those searching with urgency (e.g., “dentist open now”). Action Items: Check if your hours qualify you for such attributes. Add them in GBP attributes section. Benefits: Attracts customers needing immediate service. Differentiates you from standard-hour competitors. Advantages: Great for emergency or convenience-based businesses. Enhances click-through rate (CTR) on listings.
Are you tracking customer interactions during open vs. closed hours?
Track customer interactions during open vs. closed hours to adjust marketing strategies and staffing. Review GBP insights by time of day, and consider using call tracking tools or CRM integrations. This helps identify when demand is highest, enabling data-driven decisions about open times. It maximizes ROI on staffing and operations, and aligns ads or posts with active customer times, improving overall efficiency and engagement. In GHL, this data can help optimize campaigns and customer service operations.
Do your hours align with the customer expectation in your niche?
Ensure your hours align with customer expectations in your niche, as industries like gyms or convenience stores have set norms. Research competitor hours and survey customers for preferred times. This helps meet or exceed market standards, improving satisfaction and convenience. Aligning your hours increases customer loyalty and reduces lost business to more accessible competitors. In GHL, tracking customer preferences can inform smarter business decisions and enhance service offerings.
Are customers frequently asking about your hours via chat or calls?
If customers are frequently asking about your hours via chat or calls, it may indicate that your Google Business Profile (GBP) is unclear or missing information. Review call/chat logs and update your GBP FAQ or set auto-responses in GHL/Messenger. This reduces repetitive customer support tasks, improves communication efficiency, and saves staff time. It also enhances the overall customer journey by providing clear and timely information.
Have you enabled real-time updates for temporary closures (e.g., weather, emergencies)?
Enable real-time updates for temporary closures (e.g., weather or emergencies) using the "Temporarily Closed" feature in GBP. Link GBP with notification systems for quick updates. This ensures accurate status and prevents negative customer experiences, preserving your reputation even during unforeseen closures. It demonstrates professionalism and helps retain customer goodwill in challenging situations.
Business Website Linked
Linking your business website to Google helps build credibility, boosts your SEO rankings, drives traffic to your site, and allows Google to pull more accurate info about your business.
FAQ's
Is a website link currently added to the Google Business Profile (GBP)?
Ensure a website link is added to your Google Business Profile (GBP) to avoid losing potential customers who expect to find more information directly from the listing. Visit your GBP dashboard and ensure the "Website" field is correctly filled in with your business website link. This allows customers to easily access more details, enhancing trust, improving the customer experience, and potentially leading to more inquiries or sales directly from your GBP listing.
Is the linked website correct and live (not broken)?
Verify that the website linked in your Google Business Profile (GBP) is correct, live, and free of errors. Click the website link from your GBP listing to ensure it leads to the right page with no broken links or redirects. This ensures prospects land on the correct page to learn more or take action, boosting credibility and increasing the likelihood of conversions by providing seamless access to your site.
Is the linked website mobile-friendly?
Check if the linked website in your Google Business Profile (GBP) is mobile-friendly. Run Google’s Mobile-Friendly Test (https://search.google.com/test/mobile-friendly) and address any issues by working with your web developer or using responsive templates. A mobile-friendly site improves the user experience across all devices, especially phones and tablets, and helps with better rankings in local search results. A better user experience leads to lower bounce rates and higher customer satisfaction.
Does the linked website have consistent NAP (Name, Address, Phone Number)?
Ensure that your website's NAP (Name, Address, Phone Number) is consistent with what’s listed on your Google Business Profile (GBP). Check the footer, contact page, and metadata (including schema markup) to make sure the NAP matches exactly, including formatting. Consistent NAP reinforces your brand's legitimacy, strengthens local SEO, improves ranking authority, and avoids confusion, ultimately helping you retain more leads.4o mini
Is the website linked the homepage or a location-specific landing page?
If your Google Business Profile (GBP) links to the homepage, consider linking to a location-specific landing page (e.g., /locations/miami or /services/plumbing) instead. This can improve relevance and user engagement by directing users to the most appropriate page, tailored with local keywords and calls-to-action (CTAs). This boosts SEO for specific keywords and increases the likelihood of lead conversion by meeting the user’s needs more effectively.
Is the website HTTPS secure?
Ensure that your website uses HTTPS for secure browsing. Google favors secure websites (HTTPS) over insecure ones (HTTP), and visitors will see a warning if your site isn't secure, which could deter them from proceeding.
Does the linked website have clear calls to action (CTAs)?
Ensure your website has clear and effective calls to action (CTAs). Visitors need direction, and having CTAs like "Book Now," "Call Today," or "Get a Free Quote" encourages immediate action.
Does the page load fast (especially on mobile)?
Ensure your website loads quickly, especially on mobile devices. Speed is both a ranking factor and crucial for user experience. Even a few seconds of delay can cause visitors to leave.
Does the linked website include local schema markup?
Ensure your website includes local schema markup (structured data) to help Google better understand your business content and display rich results such as reviews, hours, and location.
Is there tracking in place to measure GBP-driven traffic?
Ensure you have tracking in place to measure GBP-driven traffic so you can evaluate the effectiveness of your Google Business Profile listing.
Phone Number Visible
A visible phone number helps with Google by boosting trust, enabling direct calls, and improving local SEO and click-through rates.
FAQ's
Is the phone number visible on the Google Business Profile (GBP)?
Ensuring your phone number is visible on your GBP is crucial for accessibility and conversions. If potential customers can’t find your number, they may choose a competitor instead.
Is the phone number clickable on mobile devices?
If your phone number isn’t tap-to-call enabled, users may not manually dial, leading to lost leads. Ensuring your number is properly formatted enhances the mobile user experience, drives instant engagement, boosts mobile call conversions, and reduces friction for mobile users.
Is the phone number consistent across all listings and platforms?
Inconsistent NAP (Name, Address, Phone) information confuses both users and search engines, negatively impacting SEO and trust. Ensuring consistency improves local SEO rankings, builds customer trust, increases visibility in the map pack, and reduces misdialed or missed opportunities.
Is the phone number being tracked for performance analytics?
Without tracking, you won’t know how many calls your GBP is generating. Tracking allows for clear ROI measurement, helps understand which listings drive the most engagement, enables data-driven optimization, and identifies peak call times for better staffing decisions.
Is the phone number linked to a phone that is actively answered during business hours?
Even with a visible number, if calls aren’t answered promptly, leads are lost. Ensuring that your phone is actively answered during business hours captures more leads, increases customer satisfaction, and builds a strong brand reputation for responsiveness.
Has the phone number visibility been affected by recent GBP suspensions or errors?
Sometimes changes or suspensions can cause the phone number to be hidden or removed from your GBP. Regularly checking for issues ensures your business remains accessible, avoids listing downtime, and prevents ranking penalties from inactive profiles.
Is the phone number a local area code or a toll-free/global number?
Local numbers often convert better because they build trust within a specific geographic area. Using a local number strengthens your presence, increases the likelihood of contact from local searchers, and improves your performance in local map rankings.
Is the phone number visible on both desktop and mobile versions of Google Maps and Search?
Display can vary based on the device. Ensuring consistency across all platforms helps avoid display errors, ensuring that your phone number is visible and accessible on both desktop and mobile versions of Google Maps and Search.
Is your Google Business phone number used in call-to-action (CTA) language in your GBP description or posts?
Using phrases like “Call us now at…” in your GBP description or posts can encourage direct interaction and prompt action from potential customers.
Have you enabled call history or call logs in GBP to track missed and answered calls?
Google allows some business profiles to track calls made through the listing. Enabling call history helps you understand call performance, identify missed opportunities, and improve responsiveness.
Google Photos
Google Photos helps by backing up and organizing images, which can enhance your online presence and support visual content in Google services.
FAQ's
How many photos are currently uploaded to our Google Business Profile?
The total number of photos on your profile directly impacts how Google perceives your business activity and customer engagement. Profiles with more relevant, high-quality images often rank higher and appear more trustworthy to potential customers. Google organizes photos into categories like owner photos, customer photos, 360° images, videos, interior, exterior, team, etc. Having a variety of photo types strengthens your profile’s completeness.
What types of photos are missing from our profile?
Google wants to see a well-rounded view of your business, and missing key photo categories (like interior, exterior, staff, products, and services) can negatively impact your profile’s completeness and reduce customer trust. A complete profile helps potential clients feel more comfortable before visiting or calling, making them more likely to choose your business over competitors.
Are our photos optimized for quality, size, and branding?
Photos that are pixelated, too dark, cluttered, or unbranded can turn away potential customers. Your photos should reflect the professionalism and style of your business. High-resolution, well-lit images that follow your branding guidelines create a strong and consistent brand experience that resonates with your audience.
How frequently are new photos added to the profile?
Google rewards businesses that show activity. Consistently uploading new photos (even just 1–2 per week) signals to Google that your business is fresh and relevant. It also provides return visitors with new content, which encourages them to revisit your listing. A stagnant profile may appear inactive, both to Google and to potential customers.
How does our photo count compare to top competitors in our area?
Local SEO is highly competitive, and the number of photos on your Google Business Profile (GBP) can impact how your business is ranked. Google uses photo count as a ranking signal—businesses with more relevant, high-quality images tend to get more attention and clicks. If your competitors have significantly more photos, they may be ahead of you in visibility. This is an easy and free way to boost your online presence and local rankings.
Are customer-submitted photos helping or hurting our brand?
Although Google strips metadata after upload, geo-tagging and using keyword-based file naming before uploading may influence Google’s interpretation of your content. By naming your files with relevant keywords and location (e.g., “interior-bizname-city.jpg”), you provide context that can help with local SEO and improve visibility.
Are we using seasonal or promotional photos to our advantage?
Adding photos related to current events, holidays, or seasonal offers shows that your business is engaged, timely, and responsive to trends. It also drives more clicks from people searching for specific seasonal content or promotions. This strategy helps keep your listing fresh and increases the likelihood of attracting new customers during peak seasons.
Are photos properly categorized (e.g., logo, cover, interior)?
Google allows you to designate certain photos for specific roles (like the cover or logo photo), and it’s essential to ensure these are set correctly. If not, Google may select unflattering customer-uploaded images by default. Proper categorization ensures your best photos are featured prominently, giving you more control over how your business is presented.
Are our images being viewed and engaged with? What are the stats?
In your Google Business Profile dashboard, the “Insights” section provides valuable data on how many views your photos are getting. By analyzing high-performing photos, you can identify what resonates with your audience and guide your future content strategy, ensuring you focus on what works.
Are our photos geotagged and named correctly for SEO?
Although Google strips metadata from images once uploaded, geo-tagging and using keyword-rich file names before upload can still influence how Google interprets and ranks your images. Properly naming your files with relevant keywords and location details, such as "interior-bizname-city.jpg," helps Google better understand the content, potentially improving your local search rankings and image discovery.
Listings
To be #1 on Google and other search engines you need to be saying the same thing, and all of the things on all places you provide information. Not only that you need to provide your infomation with as many sources of inforation as possible. That is why listing your business is important and enables you to drive your company to #1 on listings.
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Why it matters: Consistent NAP (Name, Address, Phone) across every directory not only boosts your local SEO authority but also eliminates buyer friction from conflicting information.
Listing
Listings help with Google by improving your visibility in search results and maps, making it easier for customers to find and contact your business.
Customers are more likely to trust a business with a complete, accurate, and up-to-date business information. A few incorrect listings may hurt your business in the long-run.
This metric shows your over all performance against what is possible across all of your listings.
FAQ's
Are all your business listings consistent across major platforms (Name, Address, Phone - NAP)?
Search engines verify your business credibility by cross-checking your information across platforms. Even small inconsistencies (e.g., "St." vs. "Street") can cause confusion and lower your local search rankings. Use a listing management tool like BrightLocal, Yext, or Moz Local, and manually check key directories (Google, Facebook, Yelp, Apple Maps, Bing) to ensure uniformity. This strengthens search engine confidence, improves local SEO, and boosts your business's online visibility.
Is your Google Business Profile (GBP) fully completed and verified?
Your Google Business Profile is key to online visibility. An incomplete or unverified profile won’t appear in Google Maps or local search results, limiting your reach. Log in to Google Business Profile Manager, fill out all sections (description, services, hours, messaging), upload updated photos, and ensure verification via mail, phone, or video. A complete GBP boosts local search rankings, increases customer engagement, and drives more calls, directions, and website visits.
Are there duplicate or incorrect listings that need to be removed?
Are there duplicate or incorrect listings that need to be removed? Duplicate listings can harm SEO, confuse customers, and lead to outdated information being displayed. Search your business name + city on Google, Yelp, and Bing, and use tools like Whitespark to identify duplicates. Claim and delete or merge duplicate entries to ensure accuracy. This strengthens your online authority, improves search rankings, and reduces lost leads from misdirected clicks.
Are you using the correct business categories across all listings?
Strong visuals make your business more appealing and increase user engagement. Google favors listings with fresh, high-quality images. Upload clear photos of your exterior, interior, staff, and services/products. Replace outdated or blurry images and add new ones monthly to show activity. This boosts clicks, builds trust, and strengthens customer connections—ultimately driving more conversions.
Are customer reviews visible and regularly updated on key listings?
Your business categories determine when and where your listing appears in search results. Missing or incorrect categories can limit visibility. Review Google’s category list, update primary and secondary categories for accuracy, and ensure consistency across all platforms. This expands your reach, improves keyword relevance, and attracts more ideal customers—without additional ad spend.4o
Are you using UTM tracking links in your listings to monitor performance?
UTM tracking helps identify which listings drive the most traffic and conversions. Add UTM parameters to your website links, track performance in Google Analytics, and compare engagement across platforms. This allows for data-driven decisions, optimizing marketing efforts for better ROI.4o
Are your listings optimized for voice search and mobile users?
Voice searches like “Hey Siri, find a plumber near me” are increasing, and mobile-first indexing means accuracy matters. Use conversational keywords, ensure your website is mobile-friendly, and implement structured data for NAP and reviews. This improves visibility for high-intent users and gives you a competitive edge in voice search.
Are your services, products, and attributes listed in detail?
Are your services, products, and attributes listed in detail? Expanded Explanation: Many platforms now allow detailed entries, including menus, services, amenities, offers, and more. These details improve how you're shown in filtered search results (e.g., “wheelchair accessible,” “offers takeout”). Leaving them blank limits your exposure. Action Items: Add your products, services, and offers into Google Business Profile and Yelp. Use custom attributes where allowed (e.g., “women-led,” “free Wi-Fi,” etc.). Keep information up-to-date during seasonal changes. Benefits: More complete listings improve both visibility and conversion. Advantages: Your listing becomes a one-stop source for buyers researching before they call or visit.
Do you monitor and update your listings regularly?
Business information can change — holidays, new services, hours, promotions — and if your listings aren’t updated, customers may lose trust. Stale data leads to missed leads, bad reviews, or lower ranking. Action Items: Set a monthly or quarterly reminder to review and refresh listings. Assign someone on your team or use automation tools to monitor changes. Look for sudden drops in views or reviews as indicators. Benefits: Keeps your public-facing information accurate and relevant. Advantages: Protects your reputation and ensures customers always find up-to-date details.
Online Health Score
An online health score helps with Google by identifying issues that affect your visibility, SEO, and performance, so you can improve rankings and attract more traffic.
This metric shows how many within the measureable group of listings that were and were not found. The information comes from the Overall Listing Status outlined below.
FAQ's
What is my overall Online Health Score, and what does it mean?
Your Online Health Score measures your business’s digital marketing strength across SEO, listings, reviews, social media, and website performance. It gives you a clear picture of how well you're doing online and sets a baseline for improvement. A strong score means better visibility and credibility, while a lower score highlights areas that need attention. Understanding your score helps you focus on what matters most and use your resources efficiently to improve your online presence.
Which category (SEO, Listings, Reviews, Social, Website, Ads) is contributing most to my low score?
Your lowest-performing category is the biggest factor dragging down your Online Health Score. Identifying this weak spot helps you focus on what needs improvement instead of spending time on areas that are already strong. By addressing the issue—whether it's SEO, listings, reviews, social media, website performance, or ads—you can take targeted action, assign tasks, or bring in experts. This is the fastest way to boost your overall score and strengthen your online presence.
What is my website’s performance score, and how does it affect conversions?
Your website’s performance score reflects its speed, mobile optimization, and security—key factors that impact user experience and search rankings. A slow or unoptimized site can drive visitors away, lowering conversions. Improving page speed, mobile responsiveness, and security (like SSL) enhances user experience, reduces bounce rates, and increases the chances of turning visitors into paying customers.
How well is my business performing in local SEO search results?
Your review profile plays a key role in buyer trust. Too few or negative reviews can hurt conversions, while a strong, positive review presence builds credibility. Actively responding to feedback and encouraging more reviews strengthens social proof, making potential customers more likely to choose you. A well-managed review profile boosts trust and increases conversion rates.
What does my review profile look like, and how is it impacting buyer trust?
Your review profile plays a key role in buyer trust. Too few or negative reviews can hurt conversions, while a strong, positive review presence builds credibility. Actively responding to feedback and encouraging more reviews strengthens social proof, making potential customers more likely to choose you. A well-managed review profile boosts trust and increases conversion rates.
How active and consistent is my business on social media?
Your social media activity and consistency impact engagement and brand reputation. Regular, relevant posts keep your audience interested and build trust. If your presence is inconsistent, creating a content calendar and automating posts can help. An active social media strategy strengthens your community, boosts brand awareness, and makes your business more memorable to potential customers.4o
Are my paid ads and retargeting efforts aligned with my online presence?
Your paid ads and retargeting efforts need to align with your online presence to maximize conversions. If your landing pages, reviews, or brand reputation don’t support your ads, you may be wasting money. Ensuring consistent messaging and optimizing landing pages based on performance data improves ROI, helping you generate more leads while spending less—especially with retargeting.
Is my business website being found by search engines effectively (SEO score)?
Your SEO score determines how easily search engines find and rank your website. If your site isn’t indexed or optimized, it’s nearly invisible online. Auditing keywords, metadata, and content while improving on-page SEO and blogging can boost rankings. Strong SEO drives long-term traffic growth, helping you attract visitors without relying on paid ads.4o
What is my Online Reputation Score, and how can I improve it?
Your Online Reputation Score reflects your reviews, ratings, and brand mentions across the internet. A strong reputation can enhance your brand's credibility and perception, while a poor one can deter potential customers. To improve it, implement a proactive review request system and monitor brand mentions using reputation tools. A positive online reputation attracts high-intent buyers and helps you stand out from competitors.
Overall Listing Status
This matrix lists the details on the measureable listings and provides the posted details for each.
FAQ's
How accurate and consistent are my business listings across platforms?
Accurate and consistent business listings are crucial for local SEO and customer trust. If your name, address, or phone number varies across platforms, it can confuse customers and hurt your search rankings. Regularly monitoring and correcting discrepancies with listing management tools ensures better visibility, stronger credibility, and more engagement—leading to increased calls, website visits, and foot traffic from local searches.
How many business listing providers are there?
There are upwards of 70+ providers, however we report on the ones that can be digitally accessed and reviewed (measurable) in our report.
Who are the measurable listing providers?
GooglePlaces
Bing
Yelp
MapQuest
ChamberOfCommerce.com
MerchantCircle
Facebook Graph
ShowMeLocal
iGlobal
CitySearch
Yasabe
Tellows
EZLocal & ELocal
Hotfrog
iBegin
FindOpen
PropertyCapsule
TopRatedLocal
GoLocal247
YellowPageCity.com
MyLocalServices
InsiderPages
What details do you provide on the Overall Listing Status Matrix?
Listing Name
Business Name
Business Phone Number
Business Address
Scan Result Status
What if I am not listed with some of these listing providers?
You can:
1) Add them individually to the ~20 listed (and others).
2) Get a service (which we offer) that can do the listing updates for you quickly and easily to all 70+ listing providers. This is an ongoing automated monthly service.
What should I do if I find discrepancies?
You should ulitimately decide what will be the exact way you wish to present your business to the digital world. From that point, everything should match.
You can:
1) Change them individually to the ~20 listed (and others).
2) Get a service (which we offer) that can do the listing updates for you quickly and easily to all 70+ listing providers. This is an ongoing automated monthly service.
Online Reputation
We'll show you exactly where you're falling short when
it comes to your Online Marketing.
For no cost, you'll receive:
Why it matters: Today’s buyers read reviews before they buy — a strong star rating and prompt responses to feedback build the credibility you need to turn browsers into buyers.
Total Reviews
Total reviews can help by boosting credibility, improving local search rankings, and increasing customer trust and click-through rates.
FAQ's
Is the business currently responding to reviews on Google, Facebook, or other platforms?
Check all review platforms where the business is listed and create a system to respond within 24–48 hours. Assign a team member or automation tool to handle responses. This builds trust, prevents damage from negative reviews, strengthens local SEO, and improves customer retention and conversion rates.
Are both positive and negative reviews being acknowledged?
Ensure personalized responses to all reviews, positive and negative, offering specific solutions or apologies. Set up alerts for new reviews. This shows transparency, may turn unhappy customers into advocates, and boosts your long-term reputation and customer satisfaction.
Is there a consistent tone, voice, and branding in the review responses?
Create a brand voice guide and use customizable templates for responses. Ensure the tone is respectful, friendly, and solutions-focused. This reinforces brand identity, streamlines operations, and builds a stronger emotional connection with customers.
Are responses optimized for SEO (mentioning services, location, keywords)?
Include the business name, services, and city in replies, using relevant search terms naturally. This boosts local search rankings, supports organic discovery, and leverages customer engagement as an SEO asset, driving long-term visibility and free traffic.
Is there automation in place to help manage review responses?
Use software (like GHL, Yext, or Grade.us) to alert you to new reviews, automate thank-you responses for 5-star reviews, and set triggers for human intervention on lower ratings. This saves time, ensures timely responses, and maintains consistency, even across multiple locations.
Are review responses monitored or evaluated as part of staff performance?
Add review response quality as a KPI for staff, audit responses monthly, and provide feedback or coaching. This improves response quality, aligns customer care with brand goals, and encourages accountability, leading to higher review scores and better staff engagement.
Has the business replied to at least the last 10 reviews?
Respond to the last 10 reviews immediately if pending, and set up a routine to check and respond weekly or biweekly. This ensures you're seen as active, increases engagement, and demonstrates attentiveness, creating a "we care" perception and reassuring potential customers.
Review Responses Time
Actively responding to Google reviews enhances your business's credibility, improves local search rankings, and demonstrates commitment to customer satisfaction.
FAQ's
Is the business currently responding to reviews on Google, Facebook, or other platforms?
Check all review platforms where the business is listed and create a system to respond within 24–48 hours. Assign a team member or automation tool to handle responses. This builds trust, prevents damage from negative reviews, strengthens local SEO, and improves customer retention and conversion rates.
Are both positive and negative reviews being acknowledged?
Ensure personalized responses to all reviews, positive and negative, offering specific solutions or apologies. Set up alerts for new reviews. This shows transparency, may turn unhappy customers into advocates, and boosts your long-term reputation and customer satisfaction.
Is there a consistent tone, voice, and branding in the review responses?
Create a brand voice guide and use customizable templates for responses. Ensure the tone is respectful, friendly, and solutions-focused. This reinforces brand identity, streamlines operations, and builds a stronger emotional connection with customers.
Are responses optimized for SEO (mentioning services, location, keywords)?
Include the business name, services, and city in replies, using relevant search terms naturally. This boosts local search rankings, supports organic discovery, and leverages customer engagement as an SEO asset, driving long-term visibility and free traffic.
Is there automation in place to help manage review responses?
Use software (like GHL, Yext, or Grade.us) to alert you to new reviews, automate thank-you responses for 5-star reviews, and set triggers for human intervention on lower ratings. This saves time, ensures timely responses, and maintains consistency, even across multiple locations.
Are review responses monitored or evaluated as part of staff performance?
Add review response quality as a KPI for staff, audit responses monthly, and provide feedback or coaching. This improves response quality, aligns customer care with brand goals, and encourages accountability, leading to higher review scores and better staff engagement.
Has the business replied to at least the last 10 reviews?
Respond to the last 10 reviews immediately if pending, and set up a routine to check and respond weekly or biweekly. This ensures you're seen as active, increases engagement, and demonstrates attentiveness, creating a "we care" perception and reassuring potential customers.
Review Analyzed
Analyzing reviews helps with Google by identifying areas for improvement, enhancing customer satisfaction, and boosting local SEO rankings
FAQ's
How many total reviews does your business have across all platforms?
The total number of reviews your business has across platforms like Google, Facebook, and Yelp directly impacts consumer trust and local search rankings. A higher review count adds legitimacy and shows a larger base of customers endorsing your business. To increase reviews, launch a review generation campaign and use an automation system like GHL to send requests after transactions. More reviews strengthen your authority, reduce buyer hesitation, and help you earn trust compared to competitors—even before star ratings are considered.
What is your average star rating?
Your average star rating is a key factor in how potential customers perceive your business. A rating below 4.0 can cause many users to look elsewhere, while a higher rating gives a strong first impression. To improve it, respond to negative reviews and resolve issues, while proactively asking satisfied customers for feedback. A higher rating boosts visibility on review platforms and can significantly increase sales. Moving from 3.5 to 4.5 stars can drive more trust, leading customers to spend more on your services.
How frequently are you getting new reviews?
Consistent, fresh reviews indicate that your business is active and engaged with customers. A lack of recent reviews can make your business seem outdated or even closed. To keep your business relevant and visible, set a monthly or weekly review goal and include a review link in post-sale communications or thank-you pages. Regular reviews not only keep your business top-of-mind for customers but also improve your rankings in Google’s local pack, giving your SEO a boost as Google favors businesses with recent activity.
Which platforms are you getting the most reviews on?
The platforms where you get the most reviews influence your visibility and credibility. Google reviews are great for local SEO and map listings, while Facebook excels for social proof and community engagement. Certain industries, like restaurants or healthcare, benefit from niche platforms like Yelp or Zocdoc. Auditing your presence on each platform and strengthening underperforming sources helps broaden your review distribution, increasing visibility across diverse audiences. This diversification ensures your brand reputation isn't reliant on just one platform, protecting you if any platform's relevance decreases.
Are you responding to all your reviews (positive and negative)?
Responding to both positive and negative reviews shows your commitment to customer satisfaction and reputation management. Professional responses, especially to negative feedback, help potential customers see how issues are addressed. Aim to respond within 48 hours, using a tone of gratitude and accountability. This active approach encourages more reviews, as customers will know their feedback is valued. It also gives you the opportunity to re-engage unsatisfied customers, either winning them back or neutralizing any negative impact.
Do negative reviews mention the same issue repeatedly?
Repeated negative reviews pointing to the same issue often indicate systemic problems, such as poor customer service or miscommunication. If these issues aren’t addressed, they can damage your reputation and sales. To address this, categorize the complaints, identify common trends, and resolve any operational or service gaps. This proactive approach not only reduces future complaints but also fosters continuous improvement. Fixing recurring issues strengthens your reputation, improves internal processes, and benefits the overall business.
Are customers mentioning specific employees or services in their reviews?
When customers mention specific employees or services in their reviews, it highlights what stands out most about your business. Positive mentions offer a chance to reward team members or promote your best-performing services. If there are recurring negative mentions, addressing them with coaching or training can improve performance. Highlighting top-mentioned services or staff in your marketing drives word-of-mouth referrals, builds a customer-centric culture, and helps you make data-driven decisions on where to invest marketing resources or training efforts.
How do your review ratings compare to your competitors?
If your review ratings or volume are lower than your competitors, you may be losing potential customers to them, even if your service is superior. To improve, research your top local competitors' review counts and star ratings, and aim to exceed them in both quality and freshness of reviews. This gives you a competitive edge in visibility and trust, helping shape your marketing messaging (e.g., “#1 Rated in the Area”). Standing out with better reviews gives you leverage when customers are deciding between businesses in the same industry.
Do you have any unclaimed or outdated business profiles online?
Unclaimed or outdated business profiles can create confusion, making it harder for customers to find accurate information and potentially driving them to competitors. To take control, claim and update your listings on all major platforms, removing duplicates and ensuring consistent business details. This ensures accurate contact and location information is available to prospects, while also preventing misleading content. Verified profiles not only provide better customer engagement but also give you access to valuable insights and tools to enhance your online presence.
Are you using customer reviews in your marketing materials or website?
Customer reviews are valuable testimonials that can increase conversions if used effectively. Don't let great reviews sit on Google—feature them on your landing pages, social proof sections, and social media to build trust with new prospects. Tools like EmbedSocial or GHL testimonial widgets can help display reviews seamlessly. Using customer feedback in your marketing reinforces key benefits with authentic language, boosting credibility. Since customers trust peer reviews more than brand claims, showcasing real reviews enhances your business's authenticity and can significantly impact sales.
Positive Reviews
Positive reviews can help by improving local search rankings, building trust, and encouraging more clicks and conversions from potential customers.
FAQ's
How many total reviews does your business have across all platforms?
The total number of reviews your business has across platforms like Google, Facebook, and Yelp directly impacts consumer trust and local search rankings. A higher review count adds legitimacy and shows a larger base of customers endorsing your business. To increase reviews, launch a review generation campaign and use an automation system like GHL to send requests after transactions. More reviews strengthen your authority, reduce buyer hesitation, and help you earn trust compared to competitors—even before star ratings are considered.
What is your average star rating?
Your average star rating is a key factor in how potential customers perceive your business. A rating below 4.0 can cause many users to look elsewhere, while a higher rating gives a strong first impression. To improve it, respond to negative reviews and resolve issues, while proactively asking satisfied customers for feedback. A higher rating boosts visibility on review platforms and can significantly increase sales. Moving from 3.5 to 4.5 stars can drive more trust, leading customers to spend more on your services.
How frequently are you getting new reviews?
Consistent, fresh reviews indicate that your business is active and engaged with customers. A lack of recent reviews can make your business seem outdated or even closed. To keep your business relevant and visible, set a monthly or weekly review goal and include a review link in post-sale communications or thank-you pages. Regular reviews not only keep your business top-of-mind for customers but also improve your rankings in Google’s local pack, giving your SEO a boost as Google favors businesses with recent activity.
Which platforms are you getting the most reviews on?
The platforms where you get the most reviews influence your visibility and credibility. Google reviews are great for local SEO and map listings, while Facebook excels for social proof and community engagement. Certain industries, like restaurants or healthcare, benefit from niche platforms like Yelp or Zocdoc. Auditing your presence on each platform and strengthening underperforming sources helps broaden your review distribution, increasing visibility across diverse audiences. This diversification ensures your brand reputation isn't reliant on just one platform, protecting you if any platform's relevance decreases.
Are you responding to all your reviews (positive and negative)?
Responding to both positive and negative reviews shows your commitment to customer satisfaction and reputation management. Professional responses, especially to negative feedback, help potential customers see how issues are addressed. Aim to respond within 48 hours, using a tone of gratitude and accountability. This active approach encourages more reviews, as customers will know their feedback is valued. It also gives you the opportunity to re-engage unsatisfied customers, either winning them back or neutralizing any negative impact.
Do negative reviews mention the same issue repeatedly?
Repeated negative reviews pointing to the same issue often indicate systemic problems, such as poor customer service or miscommunication. If these issues aren’t addressed, they can damage your reputation and sales. To address this, categorize the complaints, identify common trends, and resolve any operational or service gaps. This proactive approach not only reduces future complaints but also fosters continuous improvement. Fixing recurring issues strengthens your reputation, improves internal processes, and benefits the overall business.
Are customers mentioning specific employees or services in their reviews?
When customers mention specific employees or services in their reviews, it highlights what stands out most about your business. Positive mentions offer a chance to reward team members or promote your best-performing services. If there are recurring negative mentions, addressing them with coaching or training can improve performance. Highlighting top-mentioned services or staff in your marketing drives word-of-mouth referrals, builds a customer-centric culture, and helps you make data-driven decisions on where to invest marketing resources or training efforts.
How do your review ratings compare to your competitors?
If your review ratings or volume are lower than your competitors, you may be losing potential customers to them, even if your service is superior. To improve, research your top local competitors' review counts and star ratings, and aim to exceed them in both quality and freshness of reviews. This gives you a competitive edge in visibility and trust, helping shape your marketing messaging (e.g., “#1 Rated in the Area”). Standing out with better reviews gives you leverage when customers are deciding between businesses in the same industry.
Do you have any unclaimed or outdated business profiles online?
Unclaimed or outdated business profiles can create confusion, making it harder for customers to find accurate information and potentially driving them to competitors. To take control, claim and update your listings on all major platforms, removing duplicates and ensuring consistent business details. This ensures accurate contact and location information is available to prospects, while also preventing misleading content. Verified profiles not only provide better customer engagement but also give you access to valuable insights and tools to enhance your online presence.
Are you using customer reviews in your marketing materials or website?
Customer reviews are valuable testimonials that can increase conversions if used effectively. Don't let great reviews sit on Google—feature them on your landing pages, social proof sections, and social media to build trust with new prospects. Tools like EmbedSocial or GHL testimonial widgets can help display reviews seamlessly. Using customer feedback in your marketing reinforces key benefits with authentic language, boosting credibility. Since customers trust peer reviews more than brand claims, showcasing real reviews enhances your business's authenticity and can significantly impact sales.
Negative Reviews
Negative reviews can help by showing authenticity, offering opportunities to improve, and boosting credibility when handled professionally.
FAQ's
What is your current Google My Business rating (1–5 stars), and how does it compare to your top 3 competitors?
Your Google My Business (GMB) rating is crucial because it's often the first impression customers get when they search for your business. A higher rating, like 4.9 stars, earns more trust than a 4.1, even if both offer excellent service. To assess your standing, search for your business and top three competitors on Google, chart your star ratings side-by-side, and identify areas for improvement. This helps you set measurable goals and gives you a clearer picture of where you stand. Higher ratings not only increase visibility on Google Maps but also build trust, making your business more likely to be clicked by potential customers.
How many total reviews does your business have compared to your competitors?
The total number of reviews is just as important as the star rating. A 4.8-star rating from 300 reviews carries more weight than a 5.0-star rating from only 5 reviews, as more reviews indicate that your business is active, trusted, and experienced. To improve your standing, log your review counts alongside your competitors and assess whether you need to request more reviews. Set a monthly target to boost your review volume, which will establish credibility and increase your authority with both customers and Google. A higher review count enhances visibility in “near me” searches and builds trust, reducing hesitation for new visitors.
What percentage of your reviews are 5-star, and are there any patterns in lower-rated reviews?
The percentage of 5-star reviews is important, but consistency in quality is equally crucial. If you receive frequent 3- or 4-star reviews, they can bring down your overall rating. Additionally, patterns in lower-rated reviews may highlight recurring issues in service, pricing, or communication. Break down your review spread (e.g., 80% 5-star, 15% 4-star) and categorize complaints to identify common themes, like wait time or rudeness. Address these issues internally to improve operations. This approach not only helps improve your ratings but also shows customers that you're committed to quality and proactively resolving issues.
How often are you receiving new reviews?
Recent reviews are more valuable than older ones, as they signal to both Google and customers that your business is active and engaged. A GMB page with no new reviews in the last 6 months may appear abandoned. To ensure your reviews remain current, track the frequency of new reviews over 30, 60, and 90 days, and set up a review acquisition system, such as post-visit SMS or email requests. You can also include your GMB review link on receipts, thank-you pages, and newsletters. This keeps your listing fresh, improves your visibility, and encourages customers to choose you. Active businesses are favored by Google, and frequent reviews reflect your current performance.
Are you responding to both positive and negative reviews?
Responding to all reviews—positive or negative—shows you value customer feedback and helps build trust. Unanswered reviews can seem neglectful. Replying within 24–48 hours with personalized responses (or automating with tools like HighLevel or Podium) improves your brand’s image and customer engagement, while also helping with Google rankings.4o mini
Do your reviews mention important keywords related to your business?
Reviews that include keywords like "best chiropractor in Orlando" or "affordable AC repair" can boost your SEO, as Google uses these terms to rank your business. To take advantage, identify key service-related keywords and encourage customers to mention them in their reviews. Highlight these keyword-rich reviews on your website or social media. This not only enhances organic search relevance but also creates search-friendly credibility for your business.
Are your reviews being flagged or removed by Google, and why?
If your reviews are being flagged or removed by Google, it could be due to violations like spam, inappropriate language, or third-party incentives. This can harm your review count, rating, and reputation. To avoid this, audit deleted reviews, review Google's policy, and steer clear of incentivized or bulk review tactics. Following the rules maintains the integrity of your reputation, prevents penalties, and helps build a strong, credible review foundation.
Are your reviews coming from verified customers, and do you request reviews at key customer touchpoints?
To get high-quality reviews, request feedback from verified customers at key moments like post-payment, service completion, or delivery. Automating review requests via text or email, and including GMB links or QR codes on invoices, helps increase conversion rates by 4–10x. This process boosts review authenticity, supports consistent organic growth, and ensures your reviews reflect positive customer experiences.
Are you using reviews in your marketing (e.g., social media, website testimonials)?
Using reviews in your marketing, like on social media or your website, can significantly boost trust and conversions. Repurpose reviews into visual quote graphics, embed them on landing pages, and use top reviews in Google Ads and social media. This enhances your reputation, builds trust with new visitors, and can improve conversion rates by up to 40%, reducing customer skepticism.
Do you have a reputation management strategy in place?
Having a reputation management strategy is key to consistently building trust and improving your online presence. Assign a team or use reputation management software, set review KPIs (e.g., 15 new reviews per month), and conduct monthly audits to keep everything in check. This approach helps protect your brand, ensures consistent trust growth, and automates the process, turning your happy customers into a powerful lead-generating asset.
Google My Business Ratings
Google My Business ratings help with Google by increasing local visibility, building trust, and influencing customer decisions in search and map results.
FAQ's
What is your current Google My Business rating (1–5 stars), and how does it compare to your top 3 competitors?
Your Google My Business (GMB) rating is crucial because it's often the first impression customers get when they search for your business. A higher rating, like 4.9 stars, earns more trust than a 4.1, even if both offer excellent service. To assess your standing, search for your business and top three competitors on Google, chart your star ratings side-by-side, and identify areas for improvement. This helps you set measurable goals and gives you a clearer picture of where you stand. Higher ratings not only increase visibility on Google Maps but also build trust, making your business more likely to be clicked by potential customers.
How many total reviews does your business have compared to your competitors?
The total number of reviews is just as important as the star rating. A 4.8-star rating from 300 reviews carries more weight than a 5.0-star rating from only 5 reviews, as more reviews indicate that your business is active, trusted, and experienced. To improve your standing, log your review counts alongside your competitors and assess whether you need to request more reviews. Set a monthly target to boost your review volume, which will establish credibility and increase your authority with both customers and Google. A higher review count enhances visibility in “near me” searches and builds trust, reducing hesitation for new visitors.
What percentage of your reviews are 5-star, and are there any patterns in lower-rated reviews?
The percentage of 5-star reviews is important, but consistency in quality is equally crucial. If you receive frequent 3- or 4-star reviews, they can bring down your overall rating. Additionally, patterns in lower-rated reviews may highlight recurring issues in service, pricing, or communication. Break down your review spread (e.g., 80% 5-star, 15% 4-star) and categorize complaints to identify common themes, like wait time or rudeness. Address these issues internally to improve operations. This approach not only helps improve your ratings but also shows customers that you're committed to quality and proactively resolving issues.
How often are you receiving new reviews?
Recent reviews are more valuable than older ones, as they signal to both Google and customers that your business is active and engaged. A GMB page with no new reviews in the last 6 months may appear abandoned. To ensure your reviews remain current, track the frequency of new reviews over 30, 60, and 90 days, and set up a review acquisition system, such as post-visit SMS or email requests. You can also include your GMB review link on receipts, thank-you pages, and newsletters. This keeps your listing fresh, improves your visibility, and encourages customers to choose you. Active businesses are favored by Google, and frequent reviews reflect your current performance.
Are you responding to both positive and negative reviews?
Responding to all reviews—positive or negative—shows you value customer feedback and helps build trust. Unanswered reviews can seem neglectful. Replying within 24–48 hours with personalized responses (or automating with tools like HighLevel or Podium) improves your brand’s image and customer engagement, while also helping with Google rankings.4o mini
Do your reviews mention important keywords related to your business?
Reviews that include keywords like "best chiropractor in Orlando" or "affordable AC repair" can boost your SEO, as Google uses these terms to rank your business. To take advantage, identify key service-related keywords and encourage customers to mention them in their reviews. Highlight these keyword-rich reviews on your website or social media. This not only enhances organic search relevance but also creates search-friendly credibility for your business.
Are your reviews being flagged or removed by Google, and why?
If your reviews are being flagged or removed by Google, it could be due to violations like spam, inappropriate language, or third-party incentives. This can harm your review count, rating, and reputation. To avoid this, audit deleted reviews, review Google's policy, and steer clear of incentivized or bulk review tactics. Following the rules maintains the integrity of your reputation, prevents penalties, and helps build a strong, credible review foundation.
Are your reviews coming from verified customers, and do you request reviews at key customer touchpoints?
To get high-quality reviews, request feedback from verified customers at key moments like post-payment, service completion, or delivery. Automating review requests via text or email, and including GMB links or QR codes on invoices, helps increase conversion rates by 4–10x. This process boosts review authenticity, supports consistent organic growth, and ensures your reviews reflect positive customer experiences.
Are you using reviews in your marketing (e.g., social media, website testimonials)?
Using reviews in your marketing, like on social media or your website, can significantly boost trust and conversions. Repurpose reviews into visual quote graphics, embed them on landing pages, and use top reviews in Google Ads and social media. This enhances your reputation, builds trust with new visitors, and can improve conversion rates by up to 40%, reducing customer skepticism.
Do you have a reputation management strategy in place?
Having a reputation management strategy is key to consistently building trust and improving your online presence. Assign a team or use reputation management software, set review KPIs (e.g., 15 new reviews per month), and conduct monthly audits to keep everything in check. This approach helps protect your brand, ensures consistent trust growth, and automates the process, turning your happy customers into a powerful lead-generating asset.
Web Performance
We'll show you exactly where you're falling short when
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Why it matters: Speed and mobile-friendliness directly impact user experience, bounce rates and search rankings—every second saved in load time pays dividends in engagement and lead generation.
Page Speed
Elevating page speed is crucial for local businesses to ensure a superior user experience and boost SEO performance.
FAQ's
How fast does your website load on desktop and mobile devices?
Page load speed is crucial for user experience and SEO. Slow loading times, especially on mobile, can frustrate users and lead to higher bounce rates. Google recommends under 3 seconds for optimal performance, and with mobile-first indexing, the mobile version of your site is prioritized. Improving load speed enhances user engagement, boosts rankings, and increases conversions.2/24o mini
Are your images properly optimized for web performance?
Images can significantly impact page load time, especially if they’re unoptimized. Compressing and resizing images and using formats like WebP or AVIF helps reduce load time, saving bandwidth and improving user experience. Implementing lazy loading ensures images load only when needed, boosting performance. Optimized images lead to faster page loads, improved user retention, and higher conversions.
Are you using a content delivery network (CDN)?
A CDN (Content Delivery Network) distributes your website’s content across multiple global servers, ensuring that users access the site from the nearest server for faster load times. It also provides caching for static assets and protection from DDoS attacks. Setting up a CDN reduces load times globally, increases site resilience, and improves reliability, especially during traffic spikes, making your site scalable and more accessible internationally.4o mini
Are you minimizing HTTP requests and file sizes (CSS/JS)?
Minimizing HTTP requests and file sizes (CSS/JS) ensures faster page loading by reducing the number of files that need to be loaded and optimizing them for size. Combining files and using minification tools can improve load times, especially on slower networks. Deferring or making non-critical JavaScript asynchronous further enhances performance. This leads to a smoother, quicker user experience and better metrics like Time to Interactive (TTI) and First Contentful Paint (FCP).
Do you use caching strategies effectively?
Effective caching strategies improve site speed for repeat visitors by storing copies of your site, reducing the need to reload content. Implementing browser and server-level caching, along with proper cache expiration policies, reduces server load and speeds up page delivery. This results in faster loading times, better user retention, and the ability to handle more traffic efficiently.4o mini
Is your hosting environment contributing to speed issues?
A weak hosting environment, such as shared hosting, can lead to slow response times and poor site performance, especially during high traffic. Upgrading to a VPS, managed WordPress hosting, or cloud hosting can significantly improve server response times and provide more control over resources. This leads to stable performance, fewer outages, and better uptime guarantees.4o mini
Are render-blocking resources delaying the First Contentful Paint (FCP)?
Render-blocking resources like CSS or JavaScript delay the display of content, impacting the First Contentful Paint (FCP). To fix this, use tools like PageSpeed Insights to identify render-blockers, inline critical CSS, and defer non-essential scripts. This will make content appear faster, improve user trust, and enhance user experience by achieving a better FCP and perceived speed.4o mini
Are third-party scripts slowing down your site?
Third-party scripts like live chat, ads, and analytics can slow down your site if not optimized properly. Audit all third-party scripts, remove unnecessary ones, and load critical scripts asynchronously or via tag managers. This will streamline the user experience, give you better control, and ensure faster load times, leading to happier users and fewer issues with external services.4o mini
How does your page speed score compare to competitors in your niche?
To assess how your page speed compares to competitors, run PageSpeed and GTmetrix tests on their websites. This helps you understand their best practices and set a real-world benchmark for your own site. A faster site improves user experience, helps you outperform slower competitors, and positions your business as a leader in smooth, fast browsing.4o mini
Are your Core Web Vitals (LCP, FID, CLS) in the green?
To ensure your website performs well, check your Core Web Vitals (LCP, FID, CLS) using Search Console and PageSpeed Insights. LCP measures when the main content loads, FID tracks the site's response to user interaction, and CLS gauges visual stability during loading. Optimizing these metrics (e.g., improving font loading and reducing layout shifts) enhances user experience, boosts SEO rankings, and provides a smoother, more stable browsing experience.4o mini
Core Web Vitals
Core web vitals provide key indicators that measure your website's performance and user experience. Google Search refers to these when evaluating page experience, so it's important that they are monitored and actioned upon.
FAQ's
Is our website passing Core Web Vitals on both desktop and mobile devices?
To ensure your website passes Core Web Vitals on both desktop and mobile, run audits in Page Speed Insights and Google Search Console. Google evaluates performance separately for each device, with mobile performance being a priority for SEO. If your site passes on desktop but not mobile, it could hurt rankings. Focus on improving mobile scores, prioritize failing URLs, and implement fixes to improve performance across both platforms. This enhances visibility, reduces bounce rates, and boosts rankings on both desktop and mobile.
What is the Largest Contentful Paint (LCP) time for our site, and what elements are causing delays?
To improve the Largest Contentful Paint (LCP) time, identify the LCP elements in Page Speed Insights, such as large images or slow server responses. Compress and convert large images to WebP, use lazy loading for off-screen images, and preload critical assets. These actions lead to faster load times, better user satisfaction, higher conversion rates, and improved SEO signals due to quicker engagement.
What is the Largest Contentful Paint (LCP) time for our site, and what elements are causing delays?
To meet the Interaction to Next Paint (INP) or First Input Delay (FID) benchmarks, reduce heavy JavaScript usage or split scripts, prioritize critical JS, and delay non-essential JavaScript using defer or async. These steps will result in a more responsive interface, reduced lag, and enhanced user engagement, preventing abandonment due to slow interactions.
What is our Cumulative Layout Shift (CLS) score, and what's causing unexpected layout movements?
To improve the Cumulative Layout Shift (CLS) score, always define image dimensions, avoid injecting content at the top dynamically, and use CSS to reserve space for ads or embeds. These actions will ensure smooth visual loading, reduce unexpected shifts, and enhance user trust and experience, leading to a more professional and frustration-free site.
Which specific pages or templates are failing Core Web Vitals tests?
To identify which specific pages or templates are failing Core Web Vitals tests, use Google Search Console’s Page Experience report. Map problem URLs to templates like blogs or product pages, and prioritize fixing templates first to optimize multiple pages simultaneously. This approach ensures efficient and scalable optimization, leading to rapid performance gains across your website with minimal effort.4o mini
Are third-party scripts (e.g., chatbots, tracking tools) slowing down our Core Web Vitals?
Third-party scripts like chatbots, tracking tools, or social media embeds can slow down Core Web Vitals by loading large external files that delay rendering or cause interaction delays. To mitigate this, use script deferral, load tools only after user interaction (e.g., “click to chat”), and remove or replace unnecessary tools. This approach reduces bottlenecks, speeds up the initial load, and ensures you maintain essential functionality without sacrificing performance.4o mini
How are we optimizing images, fonts, and videos for fast rendering?
To optimize images, fonts, and videos for fast rendering, convert images to WebP format and enable responsive sizes for different devices. Use font-display: swap to prevent font render-blocking, and lazy load videos while deferring iframes like YouTube to reduce delays. These strategies ensure faster visible content and a stable layout, preserving high-quality visuals while keeping the site lightning-fast for a better user experience.4o mini
Are we using a Content Delivery Network (CDN) and proper caching strategies?
Using a Content Delivery Network (CDN) like Cloudflare or Bunny.net and implementing proper caching strategies significantly reduces latency and lowers hosting costs. A CDN speeds up content delivery by serving it from the nearest server, while caching ensures returning visitors don’t need to reload everything. With browser caching headers for static assets and server-side caching plugins like WP Rocket, you can achieve faster load times and improved performance globally.4o mini
Is our website using modern web technologies (e.g., HTTP/2, minification, compression)?
Upgrading to HTTP/2 (or HTTP/3) improves loading speed by allowing parallel downloads, while enabling GZIP or Brotli compression reduces file sizes for faster delivery. Minifying JavaScript, CSS, and HTML removes unnecessary code, boosting performance. These modern web technologies ensure faster, smaller, and more secure pages, aligning with best practices that search engines and modern browsers expect, improving both user experience and SEO.4o mini
Are we continuously monitoring Core Web Vitals over time?
Regularly monitoring Core Web Vitals ensures consistent performance as your site evolves with updates, new content, and changes. Set up Google Search Console alerts and use tools like Lighthouse CI or SpeedCurve to track performance. Establish performance budgets to control page size and load times, helping you stay proactive rather than reactive. This approach keeps your site optimized, ensuring a smooth user experience and improved SEO over time.
Page Health Report
A page health report helps your website by identifying performance, SEO, and security issues so you can fix them and improve overall site effectiveness. This report advises both Desktop and Mobile view health. Each item has an explanation, and a technical document associated with the issue.
FAQ's
Are there any broken links on the website?
Broken links can harm user experience and SEO, as they lead to 404 errors, frustrate visitors, and hinder proper site crawling. To fix this, use tools like Screaming Frog, Ahrefs, or Google Search Console to find and address broken links. Replace or remove them, and implement 301 redirects where needed. This ensures smooth navigation, preserves SEO value, and enhances user trust, ultimately improving your site’s performance and reducing bounce rates.4o mini
How fast does the website load on desktop and mobile devices?
Website speed is crucial for both SEO and user experience. Pages should load in 2-3 seconds, as slower load times lead to higher bounce rates, especially on mobile due to varying network conditions. To improve speed, use tools like Google PageSpeed Insights or GTmetrix to analyze performance, minify files, choose reliable hosting, and implement a CDN. This will enhance the user experience, improve SEO rankings, and boost engagement and conversions across all devices.4o mini
Are there any Core Web Vitals issues affecting the page health?
Core Web Vitals (LCP, FID, and CLS) are crucial for both user experience and SEO rankings. Poor scores can negatively impact your rankings. To improve these metrics, focus on optimizing server response times, deferring non-critical JavaScript, and ensuring proper media delivery. Prevent layout shifts by defining image and ad dimensions. This enhances page responsiveness, meets Google's UX criteria, and improves your SEO performance, ultimately leading to better user engagement and conversion rates.4o mini
Is the site mobile-friendly and responsive across all devices?
A mobile-friendly, responsive website is essential for both user experience and SEO, especially with Google’s mobile-first indexing. If your site doesn’t adapt to different screen sizes, users may abandon it. To ensure responsiveness, test with Google’s Mobile-Friendly Tool, use responsive design frameworks like Bootstrap, and make sure all elements (buttons, forms, images) scale properly. This results in a seamless experience across all devices, improved SEO for mobile searches, and a broader reach with reduced mobile bounce rates.4o mini
Are there any missing or duplicate meta tags (title, description)?
Missing or duplicate meta tags (title, description) can negatively impact your site's SEO by reducing visibility and click-through rates. Meta tags provide search engines with information about the content on each page, so it's important to ensure each page has a unique title and description. Use tools like Screaming Frog or SEMrush to audit your pages. Include primary keywords and compelling CTAs in meta descriptions to boost engagement. This improves your click-through rate (CTR), helps rank for long-tail keywords, and aligns with user intent.
Are there unused or heavy scripts slowing down the page?
Unused or heavy scripts, such as chat widgets, analytics tools, or tracking pixels, can slow down your website and degrade the user experience. Audit your scripts using browser dev tools or tools like GTmetrix. Defer or lazy-load non-critical scripts to improve performance. Removing or consolidating redundant tools can reduce unnecessary bloat. This leads to a cleaner, more efficient codebase, faster load times, and better Time to Interactive (TTI). As a result, you'll see improved speed scores and better performance for ad campaigns and landing pages.4o mini
Are all images optimized for web performance (format, size, lazy loading)?
High-resolution images, while visually appealing, can significantly slow down page load times. To improve web performance, it’s essential to optimize images by compressing them using tools like TinyPNG or ImageOptim. Additionally, converting images to modern formats like WebP or AVIF can reduce file sizes without sacrificing quality. Implementing lazy loading ensures that images load only when they enter the user's viewport, reducing initial page load time and conserving bandwidth. This optimization leads to faster page rendering, particularly on mobile devices, enhances SEO, and increases user engagement by improving the overall user experience.4o mini
Are there proper caching and compression techniques in place (GZIP, browser caching)?
Proper caching and compression techniques, like GZIP or Brotli, reduce file sizes and help serve content faster by storing frequently accessed content locally. This improves server efficiency and reduces page load times for returning visitors. To implement this, enable GZIP or Brotli compression on your server, set caching policies using .htaccess or server settings, and consider leveraging service workers for progressive caching. These strategies result in faster repeat load times, enhanced site speed, and a better user experience, leading to greater visitor satisfaction and potential cost savings on bandwidth and hosting.4o mini
Are there any security issues (HTTPS, SSL certificate, mixed content)?
HTTPS encryption is essential for ensuring user trust, data privacy, and SEO ranking. Google prioritizes secure websites and flags insecure ones with a "Not Secure" warning. To secure your site, install and configure an SSL certificate correctly, ensure all pages use HTTPS, and resolve mixed content issues by loading all resources (like images and scripts) securely. This creates a secure browsing environment, meets compliance standards, and enhances trust—critical for eCommerce or lead-gen sites. It also prevents Google security warnings and ranking penalties.4o mini
Are all pages properly indexed and free of crawl errors?
To ensure your site is fully discoverable by search engines, monitor Google Search Console for coverage issues, submit an updated sitemap, and fix any crawl errors like 404s or server errors. Use proper redirects to resolve soft 404s and server errors. This maximizes visibility, ensures that important pages are prioritized for ranking, and improves traffic by enhancing discoverability. It also strengthens domain authority through a consistent site structure.4o mini
SEO Analysis
We'll show you exactly where you're falling short when
it comes to your Online Marketing.
For no cost, you'll receive:
Why it matters: Ongoing SEO insights uncover untapped keyword and backlink opportunities, driving sustainable, high-intent organic traffic so you’re not solely dependent on paid ads.
Average Ranking
You’ll be advised of exactly which neighborhoods deliver your strongest search visibility and which ones need extra attention, so you can allocate your marketing budget and local outreach with pinpoint accuracy.
You’ll receive weighted-average rankings for your priority keywords at nine strategic points around your address—your exact location plus the eight compass directions—and each zone will be flagged by performance tier (top-3, 4–10, 11+) to show where to focus citation building, localized content, or on-page tweaks.
By clicking on each location you will see the top 3 competitors, their location and star ratings.
FAQ's
What does “Average Ranking” measure?
It calculates the mean search-engine position for all the keywords you’re tracking. For example, if you track 10 keywords and their current Google positions sum to 120, your Average Ranking is 12.0. This single figure gives you a quick pulse on overall keyword performance.
How is this metric calculated?
Data source: Positions are pulled from the top 100 search results for each keyword.
Formula: (Sum of individual keyword rankings) ÷ (Number of keywords tracked).
Exclusions: Keywords with no ranking (i.e., not in top 100) are typically scored as 101 to avoid skewing the average downward.
Why is Average Ranking important?
Holistic view: Rather than chasing one “hero” keyword, you see your aggregate SEO health.
Trend spotting: A rising average (e.g., from 25 to 18 over a month) shows overall improvement; a falling average flags potential issues.
Benchmarking: Compare against competitors or past periods to gauge relative progress.
How often does GHL update Average Ranking?
By default, ranking data refreshes on a weekly schedule in the Prospecting Audit. You can adjust frequency in your audit settings—daily updates if you’re running fast-paced campaigns, or monthly checks for steady, long-term SEO work.
How can I use Average Ranking to prioritize SEO tasks?
Identify outliers: Drill into keywords that sit far below the average; these are your biggest drags.
Content audits: A page targeting multiple underperforming keywords may need a refresh or better internal linking.
Resource allocation: If your average is slipping, it might be time to invest in on-page tweaks or technical fixes before expanding keyword lists.
What factors can cause my Average Ranking to fluctuate?
Algorithm updates: Broad changes (e.g., Google core updates) can shift all rankings up or down.
Competitive moves: New content or PPC campaigns by rivals may push your keywords lower.
Site changes: Major site migrations, URL restructuring, or speed regressions often show up here first.
How do I improve my Average Ranking?
Optimize underperformers: Refresh content, add schema markup, and improve load times on pages with low keyword positions.
Build targeted links: Focus on quality backlinks for pages tied to your weakest keywords.
Expand semantic coverage: Ensure each page addresses related terms and questions to capture more SERP features.
Can I benchmark my Average Ranking against competitors?
Yes. In GHL’s Prospecting tool you can add competitor domains and track their keyword sets side by side. Comparing your average to theirs instantly highlights who’s winning more top-10 placements—and where you need to catch up.
SEO Analysis
SEO analysis helps your website by identifying optimization opportunities to improve search engine rankings, visibility, and organic traffic.
Potential customers are searching online for the products or services that your business offers. With SEO (Search Engine Optimization), you can boost your visibility in those search results so that people find you before your competitors.
FAQ's
What keywords are currently driving traffic to the website?
Understanding the keywords that are driving traffic to your website gives you valuable insights into what your audience is actively searching for. It allows you to optimize existing content and create new material aligned with what users want.
Are our primary keywords ranking on the first page of Google?
Ranking on the first page of Google (positions 1–10) is essential since over 90% of search users do not go past the first page. If you're ranking below that, your visibility significantly drops, which reduces the chances of getting organic traffic.
Are there any critical technical SEO issues affecting site performance?
Technical SEO ensures that search engines can effectively crawl, index, and understand your website. Even with great content, if search engines struggle to access or process your site, it can negatively impact rankings. Addressing technical issues helps your website perform optimally in search results.
How fast is the website loading across devices?
Page speed is not only critical for user experience but also a confirmed ranking factor in search engines like Google. Slow-loading websites are often associated with higher bounce rates, lower engagement, and diminished rankings in search engine results. Optimizing load time ensures better user experience, higher retention, and more conversions.
How well optimized are our title tags and meta descriptions?
Title tags and meta descriptions are essential components of your website's SEO strategy. These elements tell search engines what a page is about and are often the first impression users have of your site in search results. Even if your pages rank well, poorly written or missing tags can significantly lower your click-through rate (CTR).
Are we leveraging internal linking effectively?
Internal links help both users and search engines navigate your website, guiding traffic to important pages while helping search engines understand the structure of your site. They also pass SEO value from one page to another, which can improve your overall rankings. Action Items for Effective Internal Linking:
Is our website mobile-friendly and responsive?
Yes, exactly! Google’s mobile-first indexing means that the mobile version of your website is treated as the primary version for ranking purposes. This shift emphasizes the importance of optimizing your site for mobile devices. Here’s why it matters:
How many high-quality backlinks do we have compared to competitors?
Backlinks are indeed one of the most important ranking factors in SEO. Having a strong backlink profile signals to Google that your website is trusted and authoritative, which can significantly improve your search engine rankings. Here's a breakdown of the situation and how to leverage backlinks for better results.
Are we creating fresh content regularly targeting SEO goals?
Regularly creating fresh content is a vital aspect of SEO that helps you maintain visibility, build authority, and improve your rankings. By consistently updating your site with valuable, well-targeted content, you show search engines that your business is active and engaged, which can boost your rankings and traffic.
Is our local SEO optimized (if we serve specific geographic areas)?
Optimizing your local SEO is crucial if you serve specific geographic areas or have a physical location. By ensuring your business is properly represented in local search results, you increase visibility in “near me” searches and drive qualified traffic to your site or store.
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